About Us
TripIt is a next generation travel site founded by experienced online travel executives and entrepreneurs. We are venture backed and are moving quickly to tackle the largest category on the Internet (travel). If you are a high impact person who wants to have real influence on the future of the company and the travel industry, we want to talk to you.
Description
The Product Marketing Analyst is responsible for tracking key business metrics for online user behavior, marketing campaign performance and customer value. The ideal candidate will be someone who loves to use numbers to identify trends and make actionable recommendations. We’re looking for someone who is excited about solving consumer problems and wants to build something great.
This is a terrific opportunity to be part of a small, fast-moving team. As part of a small team, you’ll need to wear many hats, so flexibility and a can-do attitude are essential. In addition to being extremely analytical, you must be a creative thinker, a do-er, and nice person.
Experience in typical performance metrics of online consumer business is strongly preferred. Oh, and it helps if you are interested in travel.
This position reports to the co-founder and VP of Product.
Responsibilities
- Identify and measure key performance metrics for website user behavior and marketing efficiency (user growth, online behavior, conversion, revenue, repeat rate, churn, etc.)
- Develop and maintain complex models with data extracted from various database tables, as well as manually-entered data
- Provide snapshot pictures of current trends and the state of the business
- Update, enhance, and create reports and analyses
- Perform ad hoc business analysis
- Present analysis to Executive Team
Required Skills / Experience
- At least 3 years prior business experience, preferably with an online consumer business
- Familiarity with metrics for online consumer businesses (user acquisition, clickstream analysis, marketing efficiency, consumer lifecycle, etc.)
- Previous experience with web analytics packages a plus (Omniture, Google Analytics, etc.)
- Previous experience with business reporting tools a plus (Crystal, Birt, etc.)
- Demonstrated ability to perform complex analysis
- Ability to write SQL queries and build reports
- Proficiency in Excel modeling
- Excellent communication skills
- Must be highly organized, even in a rapidly evolving environment
TripIt is located in San Francisco, CA.