Description

The Director, Consumer Marketing is responsible for leading new customer acquisition, retention and brand positioning for the TripIt and TripIt Pro services. The ideal candidate will have hands on experience leading customer acquisition efforts across a variety of channels, including traditional advertising, SEO, SEM, email programs, traditional and social media relations and a rich understanding of web and consumer marketing analytics. Additional responsibilities include helping the Company understand who our customers are and improving their engagement. Finally, as a steward of the TripIt brand, you should have a strong sense for why great brands stand out and previous experience working with one.

You will need to be hands-on as well as strategic, creative and analytical, able to build process and move quickly. We’re looking for someone who is excited about solving marketing challenges, wants to build something great and willing to do whatever it takes to make TripIt successful.

This is a terrific opportunity to be part of a small, fast-moving team. Our team is experienced and has high expectations for all members. You’ll need to wear many hats, so flexibility and a can-do attitude are essential. We’re looking for superstars who can grow with our business and add to our culture.

Several years consumer internet experience and a passion for travel is required.

Responsibilities

• Build out a cost-effective SEM program
• Test cost effectiveness of traditional advertising channels
• Lead media outreach to both traditional and social media, including PR
• Improve our email marketing, engagement and retention programs
• Develop SEO strategy and implementation
• Improve customer segmentation models to identify and target high value customer opportunities
• Brand positioning for consumer products
• Identify and measure key performance metrics for user behavior and marketing efficiency (user growth, online behavior, conversion, CPA, engagement, churn, lifetime value, revenue forecasting)

Required Skills / Experience

• At least 6 years prior business experience, preferably with an online consumer business
• Solid understanding and experience with viral acquisition programs
• Strong creative skills and willingness to take risks
• Hands-on experience building and managing SEM programs
• Previous experience with traditional advertising
• Familiarity with metrics for online consumer businesses (user acquisition, clickstream analysis, marketing efficiency, consumer lifecycle, etc.)
• Previous experience with web analytics packages a plus (Omniture, Google Analytics, etc.)
• Previous experience with business reporting tools a plus
• Demonstrated ability to perform complex analysis
• Excellent communication skills
• Must be highly organized and an effective multi-tasker
  

About TripIt

TripIt is a personal travel assistant that automatically organizes all your travel plans -- no matter where you booked.  Just forward travel confirmation emails to plans[at]tripit.com to...

• Quickly organize your vacation and business travel - no matter where you book
• Automatically get itineraries with all your plans, weather, maps, restaurants and more
• Easily access your itineraries via paper, email, personal calendar or mobile device
• Share your trips and see where you overlap with friends and colleagues

TripIt is a next generation travel site founded by experienced online travel executives and entrepreneurs.  We are venture backed and are moving quickly to tackle the largest e-commerce category on the Internet -- travel.  If you are a high impact person who wants to have real influence on the future of the company and the travel industry, we want to talk to you.

TripIt is located in San Francisco, CA.